I have been working on the communication for Tokyu Land Indonesia's premium Japanese condominiums BRANZ BSD and BRANZ Simatupang since 2016, but the launch of BRANZ Puri Botanical was my first time being involved in developing a BRANZ communication from square zero.
Unfortunately, currently the project is on hold, but we did launch in 2018 with very, very comprehensive materials.
Billboard
Product Video
60 Second Version Aside from the "expected" materials like key visual and audio visual, we also had to prepare materials exclusive to the Marketing Gallery and Satellite Gallery, which used to be located in Sentra Senayan and Plaza Senayan.
These materials include audio visuals such as "mood video" (a montage of Japan-themed nature videos), "lifestyle video" (a montage of activities to show future residents what kind of lifestyle they could have in BRANZ Puri Botanical), a testimony from the head architect that explains about the unique things that the actual buildings would give, and an info-graphic video that details the benefits of the condominium from an investment perspective. These videos would be played on the screens while the sales associate show around the Marketing Gallery to potential customers.
Architect Video
Investment Video
To go along with these videos, we also provided an extremely comprehensive sales tool (approx. 95 slides) for the sales associates and an e-brochure that potential customers could directly download from the website.
Not only that - to accompany the Investment Video, we also created a Property Market Analysis leaflet (yes, with the graphs and tables and all that) which I had the pleasure to write. Although it doesn't sound exciting, this was actually a favorite of mine because it was very challenging to do. Prior to this, I had zero knowledge about property investment, and being able to complete this task felt very fulfilling.
Investment Video
Client: Tokyu Land Indonesia
Product: BRANZ Puri Botanical
Agency: LOTUS:H
Executive Creative Director: Dino Mojica
Creative Director: Asep Ramdhan Hidayat
Senior Art Director: Mochamad Arif Budi Utomo
Art Director: Melissa Effendy
Senior Copywriter: Reisha Annabelle Sinulingga
Graphic Designer: Julham Effendy Lubis
Technical Advisor: Ryoji Suzuki
Account Manager: Bryan Angelo Sahanaya
Account Executive: Muhammad Ilham Ardiansyah
A/V Producer: Suryo Guritno, Rini Susanti
Production House: SAMA Animation Production House (Investor Video): Space Monkeys