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Writer's picturereisha

DAIKIN Inverter (2016)

One of my first projects when I joined Hakuhodo Lotus. The initial concept wasn't mine, but I got to do all the dirty works, which was fun.



The idea is to show how inverter air conditioner works when compared to regular ones; and we used football as the theme because it was aired during the Euro Cup.


Agency: Hakuhodo Lotus Executive Creative Director: Dino Mojica

Creative Group Head: Aulia Warman

Art Director: Aji Rahmansyah | Sr. Art Director: Leonardus Enggar Prastomo Sr. Copywriter: Reisha Annabelle Sinulingga

Business Director: Iwan Prasetyo

Technical Advisor: Yoshinobu Yokoi

Ass. Technical Advisor: Ryoji Suzuki

Account Manager: Anisa Agustin

Account Executive: Juliantra Rianda

A/V Producer: Rini Susanti

TVC Director: Adrian Tang

Production House: Absolute Pictures

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