A series of radio ads for Hitachi refrigerator.
The initial concept was actually originated from my graphic designer. We developed and built up from that idea together until we finished the production.
This was my favorite production to date - I had lots and lots of fun writing and recording the series.
LOVERS
FRIENDS
Client: Hitachi Modern Sales Indonesia
Agency: LOTUS:H
Executive Creative Director: Dino Mojica
Associate Creative Director: Suteddi Chen
Senior Copywriter: Reisha Annabelle Sinulingga | Graphic Designer/Copywriter: Julham Effendy Lubis
Technical Advisor: Yushi Murozaki Account Team: Bryan Angelo Sahanaya, Niken Purnarini Adiasmana, Khairina Ariesta Utami Agency Production Team: Suryo Guritno Audio Production House: Canang Studio Malaysia