An initiative project for our clients at TELKOMSEL, a commitment to stop using plastic.
We collaborated with our sister company to run this movement.
We want to get people to stop using plastic straws. As a symbol of commitment, they have to make a bracelet out of a plastic straw, the last one they will ever use, wear it and posting a selfie with it on social media along with their statement of commitment.
Check out the case study video below!
Client: PT. Telkomsel
Agency: LOTUS:H x HAKUHODO:DIGITAL
Executive Creative Director: Dino Mojica
Associate Creative Director: Suteddi Chen
Senior Art Director: Mark Ryanta Johanes Keintjem, Dimas Arifiyanto
Senior Copywriter: Reisha Annabelle Sinulingga, Alfin Fahmi Siregar
Strategy Team: Eka Harithsyah, Wimala Sukma Djafar, Inayati Suryani
Account Team: Ira Anouk Saphira, Rizky Yuliansyah, Khairani Bianda