My best friend Shima, who is an awesome chef and baker, used to bake cakes and cupcakes for a living. She had plenty of orders and eventually felt that this little establishment needed branding and menu.
![](https://static.wixstatic.com/media/b11f1e_de3a57cbb79a4fad9b96829541b9a8d6~mv2.jpg/v1/fill/w_118,h_76,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_de3a57cbb79a4fad9b96829541b9a8d6~mv2.jpg)
This bubbly, uber talented girl could never make up her mind, so she called it The Cake Shop (so meta! :p), and I got to be the one to create illustrations and write stuff for it. I've known her since elementary school, I know her taste, and that is how we came up with these designs. Unfortunately, she no longer takes orders as she is now a full time mom.
Below you can see the menu and some other tidbits that I drew using my subpar Adobe Illustrator skills, as well as a peek to one of my earliest copywriting gig - fresh out of college!
![](https://static.wixstatic.com/media/b11f1e_7909209846b744a98ff0c32e3ad329cb~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_7909209846b744a98ff0c32e3ad329cb~mv2.jpg)
![](https://static.wixstatic.com/media/b11f1e_992a86904b1b43e6af0f96ed89e36ba9~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_992a86904b1b43e6af0f96ed89e36ba9~mv2.jpg)
![](https://static.wixstatic.com/media/b11f1e_8f6f75d43d024dcbab7813edf0ac60b9~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_8f6f75d43d024dcbab7813edf0ac60b9~mv2.jpg)
![](https://static.wixstatic.com/media/b11f1e_c5f6f12e974f4072b8257362593e4675~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_c5f6f12e974f4072b8257362593e4675~mv2.jpg)
![](https://static.wixstatic.com/media/b11f1e_7016f9e4cf99461582cda58b8cc5115e~mv2.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_7016f9e4cf99461582cda58b8cc5115e~mv2.jpg)
![](https://static.wixstatic.com/media/b11f1e_431bee0cd452416fa159ba190f1c4030~mv2.jpg/v1/fill/w_147,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/b11f1e_431bee0cd452416fa159ba190f1c4030~mv2.jpg)