WRITER IN PROGRESS
Below is a brief summary of my professional roles so far.
Also, check me out on LinkedIn while you're at it!
Apr 2023 - Current
CREATIVE GROUP HEAD AT DENTSU CREATIVE INDONESIA
A couple of years into my employment at Dentsu, I was entrusted to take on a leadership role. Overseeing the bigger picture while inspecting every single creative output is a new challenge I am currently taking on. My team and I are currently working on projects for Diageo, ALDO Shoes, Kratingdaeng and Hornel Foods.
Oct 2020 - Mar 2023
SR. COPYWRITER AT DENTSU CREATIVE INDONESIA
After doing mostly only ATL projects in my previous employments, at Dentsu [Isobar] I broadened my experience by being super hands-on on the digital side of the spectrum.
I have been handling brands from various industries, namely Danone-AQUA, Blibli, Diageo, Shell, Abdi Waluyo Hospital and British American Tobacco.
Aug 2020 - Sep 2020
SR. DIGITAL COPYWRITER AT AMBILHATI (FREELANCE)
I was hired as a freelance at Ambilhati to assist in the digital communication efforts and social media contents for Disney+ Hotstar Indonesia.
Feb 2016 - Jul 2020
SR. COPYWRITER AT LOTUS:H
The agency was still called Hakuhodo Lotus when I joined and it was my first "big" agency experience. For 4.5 years I handled many different clients from many different industries, local and international, namely Mazda, Tokyu Land Indonesia, Telkomsel, British American Tobacco, Daikin and lots more.
At LOTUS:H I further cultivated my writing and presentation skills and trained myself to be even more versatile and adaptable. And of course, above all, to have fun while doing all of it.
Check out my LinkedIn for a complete list of clients.
Jan 2014 - Jan 2016
COPYWRITER & SR. COPYWRITER AT N3O INDONESIA
Our team at NEO was merged with our sister company N3O. It was a really small, yet solid team. At N3O I learned the true meaning of teamwork - that as long as we can rely on each other and of course enjoy the process, even the most difficult and annoying jobs were bearable and conquerable. In my second year here my superiors trusted me to have bigger responsibilities, and promoted me to Senior.
I dabbled on another ciggy brand Diplomat Mild, many MAYORA projects, Dermatix, Heinz ABC, Pristine 8+ and did a major revamp on the agency's branding.
Check out my LinkedIn for a complete list of clients.
Dec 2012 - Dec 2013
COPYWRITER AT NEO INDONESIA
My first "real" taste of the ad industry. I was partnered with 3 art directors in a dedicated team to juggle 8 different DJARUM fighting brands and BTL efforts, and later on some major MAYORA projects. This first year of ~agency lyfe~ really forged me into the relentless, tenacious copywriter that I am today.
Check out my LinkedIn for a complete list of clients.
June 2012 - Dec 2012
WRITER AT DANTE PARIWARA NUSANTARA
My first real employment after doing some freelance gigs post-graduation. For this job I wrote copy the for products being promoted in the Blackberry & Android app YOYO that was developed by our sister company PT. Neo-Fusion Indonesia, as well as handling their social media pages.
Oct 2011 - Jan 2012
INTERN COPYWRITER AT PANTAREI
Internship was a college assignment, but it's also my first ever introduction to the ad industry, as an intern at Pantarei. I did minor jobs and copy exercises, but most importantly in here I learned that you can have some fun while working, and not to take everything too seriously.
My mentor's advice was, "being a copywriter means being a problem-solver", and it stuck with me ever since.